Sample report — "Hudson Valley HVAC Co." is a fictional business. Every number below is illustrative, shown so you can see exactly what our week-4 reporting looks like.
Sample week-4 report
Sample report: Hudson Valley HVAC Co.
Middletown, NY · Week 4 report · SAMPLE
72/100
Overall health
78/100
Google Profile
68/100
Website
Executive summary
Sample dataFour weeks in, the foundation is set: profile claimed and rebuilt, landing page live, call tracking on. Calls are coming from the profile first, so ad spend stays modest until the organic base earns its keep. Nine of the 22 tracked calls turned into booked jobs, a solid start for month one. Three calls came in after hours and went unanswered, which is the biggest opportunity we see right now. Month two shifts focus to reviews and photos, the two levers that move Google Profile ranking fastest.
The numbers
Sample data| Tracked calls | 22 |
| Booked jobs | 9 |
| Ad spend | $840 |
| Cost per lead | $58 |
| Missed calls | 3 |
Industry average: $51 per Local Services Ads lead (SearchLight Digital). Sample cost per lead shown above is illustrative.
What's working
- Google Business Profile fully rebuilt: photos, services, and Q&A seeded in week one
- Call tracking live on the dedicated number, so every lead is attributed correctly
- Landing page is fast and converting: form fills up week over week
Priorities for month 2
- Review volume is thin. Only 2 new reviews this month — we need a request flow at job completion
- GBP photo count is still below the category average for HVAC in Orange County
- Ad spend is deliberately modest while organic traction builds; month 2 tests a small LSA increase
- 3 missed calls this month came in after hours. A simple after-hours message could recover some of that
Monthly targets
Sample targetsGoals we're working toward next month, not results already booked.
| Tracked calls | 12+ |
| Cost per lead | At or under the $51 industry average |
| Google Profile | 15 new photos, 8 new reviews |
This is a sample. No revenue, rankings, or call volume is promised. Real reports show your real numbers, including the weeks that miss.
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