3 min read
How much should an HVAC lead cost?
HVAC lead prices by channel, why shared and exclusive leads aren't the same product, and why cost per lead is the wrong number to chase.
Blog
Field notes
Notes from the field on local lead generation — what's working, what's changing, and what the data says.
4 min read
Why am I not showing up on Google Maps?
The five things Google actually checks before it shows your business on the map — and which ones you can fix yourself this week.
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