Resources
Resources
Cost benchmarks and plain-english guides for local service businesses — every number sourced.
HVAC
What HVAC leads cost in 2026
Real 2026 HVAC cost-per-lead benchmarks: Local Services Ads, Google Ads, shared marketplaces, and exclusive pay-per-call — with sources.
An HVAC lead from Google Local Services Ads costs about $51 on average (SearchLight Digital); Google's own LSA range for HVAC runs $45–$120 per lead. Shared marketplace leads cost $15–$100 but are sold to as many as 3–5 contractors at once.
Read the benchmarksPLUMBING
What plumbing leads cost in 2026
Real 2026 plumbing cost-per-lead benchmarks: Google search, Local Services Ads, and exclusive pay-per-call — with sources.
An emergency plumbing lead from Google search costs $55–$120 (The Media Captain); Google's LSA range for plumbing runs $40–$90 per lead. Exclusive pay-per-call plumbing leads run $35–$129 (Service Direct / 33 Mile Radius).
Read the benchmarksROOFING
What roofing leads cost in 2026
Real 2026 roofing cost-per-lead benchmarks: Google Ads averages across 3,211 campaigns, and exclusive pay-per-call — with sources.
A roofing lead from Google search costs $228.15 on average (LocaliQ 2025 Home Services Benchmarks, 3,211 U.S. campaigns) — the most expensive of the major home-service trades. Exclusive pay-per-call roofing leads run $100–$350 (ResultCalls; Service Direct).
Read the benchmarksDENTAL
What dental leads cost in 2026
Real 2026 dental cost-per-lead benchmarks for general and implant procedures — with sources.
A general-dentistry lead from Google Ads costs $50–$85, and an implant lead about $83.93 (WordStream 2025). With implant cases worth $3,000–$30,000, even the priciest dental lead pays for itself on one closed case.
Read the benchmarksCompare your options
Honest, sourced comparisons — including where we don't win.
Boosted Leads vs. Angi & HomeAdvisor
Exclusive retainer vs. a shared pay-per-lead marketplace.
Read the comparisonBoosted Leads vs. a traditional agency
A published floor vs. "request a quote" and year-long contracts.
Read the comparisonBoosted Leads vs. DIY
What running it yourself really costs — and when DIY is the right call.
Read the comparisonBest HVAC marketing agencies (2026)
A sourced list of agencies — including us, clearly marked.
Read the list