Home Services Lead Generation
We build an owned estimate-request pipeline for general contracting, remodeling, and landscaping work: a Google Business Profile built around your actual project types, a landing page with real project photos, and a dedicated tracking number for every request. One flat monthly retainer, not a per-lead marketplace fee.
The problem
You do remodels, additions, decks, or landscaping work that doesn't fit neatly into an 'HVAC' or 'plumbing' search, so you're stuck on Angi and Thumbtack, paying for estimate requests that get sold to three other contractors before you even call back.
By the numbers
Home services average $90.92 per lead on Google Ads; general contracting runs higher at $165.67, handyman services lower at $54.05 (LocaliQ 2025 Search Ad Benchmarks for Home Services).
Boosted Leads™ builds exclusive estimate-request pipelines for general contracting, remodeling, and landscaping businesses: Google Business Profile optimization, a project-photo landing page, and a dedicated tracking number. Home services average $90.92 per lead on Google Ads (LocaliQ 2025).
Why general contracting and landscaping need their own playbook
“Home services” covers everything from a gutter cleanout to a full kitchen remodel, and a generic “contractor near me” campaign wastes budget chasing the wrong end of that range. We build campaigns around your actual project mix — remodels and additions if that’s your margin, recurring landscaping contracts if that’s your volume play.
What we deliver for home services clients
- Google Business Profile optimization by project type: remodeling, additions, decks, fencing, or landscaping
- Project-photo landing page built from real completed jobs, not stock photography
- Google Ads or Local Services Ads campaign matched to your highest-margin project types
- Dedicated call-tracking number for every estimate request
- Monthly report: estimate requests, cost per request, and which project types are converting
Built for the trades in between
If your work doesn’t fit cleanly into HVAC, plumbing, or roofing, this is the playbook for you — general contracting, remodeling, additions, fencing, and landscaping all run through the same estimate-request pipeline.
Common questions
Do you work with subcontractors, or only owner-operators? Either. We build the pipeline around your business, whether you self-perform the work or sub out parts of the job.
What if my work spans several project types? That’s normal for general contracting. We build separate ad groups and landing-page sections for each project type so budget goes toward the ones that convert.
Does this replace Angi or Thumbtack entirely? We build you an owned channel so you’re not dependent on marketplace leads. Most clients keep marketplace leads as a supplement, not a replacement, until the owned pipeline proves out.
How is this different from a generic “contractor” Google Ads campaign? We target your specific project types and price points, not a broad “contractor near me” keyword that wastes budget on the wrong jobs.
No revenue, estimate volume, or rankings are guaranteed. CPL benchmarks are industry averages, not promises about your specific market or project mix.
Cold outreach example
"Hi, this is [Name] from Boosted Leads. I work with contractors and landscapers in [City] who are tired of paying Angi and Thumbtack for shared estimate requests. We build a private pipeline: your number, your leads, no bidding war. Got 15 minutes this week?"