Law Firm Lead Generation
We build your firm an owned intake pipeline: a Google Business Profile that actually surfaces for your practice areas, a fast intake-focused landing page, and a dedicated call-tracking number so you know exactly which calls came from us. A flat monthly retainer, not a per-lead directory fee.
The problem
Referrals used to be enough. Now someone types '[practice area] lawyer near me' into Google, sees three sponsored directory listings before your name shows up, and calls whichever firm answers first — often not you.
By the numbers
Attorneys and legal services average $131.63 per lead on Google Ads, one of the most expensive categories WordStream tracks (WordStream 2025 Google Ads Benchmarks).
Boosted Leads™ builds owned intake pipelines for law firms: Google Business Profile visibility by practice area, a fast intake-focused landing page, and a dedicated tracking number. Attorneys and legal services average $131.63 per lead on Google Ads (WordStream 2025) — one of the most expensive categories tracked, which is exactly why owning the channel instead of renting a directory listing matters.
Why law firm marketing runs on trust signals, not urgency
Nobody searches for a lawyer the way they search for a plumber at 2am. The intent is real, but the decision takes longer — a searcher checks reviews, browses your site, and compares a few firms before calling. That means most law firm sites fail on basics an emergency-service business would never allow: a three-year-old Google Business Profile photo, a slow-loading site, and no way to request a callback outside business hours.
What we deliver for law firm clients
- Google Business Profile optimization by practice area, with Q&A seeded for the questions prospective clients actually ask
- Intake-focused landing page: clear practice-area breakdown, one callback-request form, fast mobile load
- Dedicated call-tracking number so every inbound call is attributed, not guessed at
- Review requests only with the named attorney’s written approval, never with anything offered for a review, and nothing your bar treats as solicitation
- Monthly report: intake requests, calls, and cost per intake by practice area
No solicitation, no case claims
We market your firm’s visibility and intake process. We do not draft or send solicitation communications to prospective clients on your behalf, we do not reference case outcomes or settlement figures in ad copy, and we do not claim a practice-area credential for your firm that your bar would require separate certification to state. Confirm your own state bar’s advertising rules against any copy before it runs — that review stays yours.
Common questions
Do you draft or send solicitation letters to prospective clients? No. We build your firm’s visibility and intake process. Attorney advertising and solicitation rules are your bar’s domain, not ours.
Can you guarantee intake volume? No. No intake volume, revenue, or case outcome is ever guaranteed — see the disclaimer below.
Do you specialize in a particular practice area? We don’t practice law or claim expertise in any practice area. We market whichever practice areas your firm already handles.
What’s the minimum commitment? A 3-month minimum, then month-to-month with 30 days notice to cancel, same as every tier.
No intake volume, revenue, or case outcomes are guaranteed. Prior results, in any matter, do not guarantee a similar outcome for a future client.
Cold outreach example
"Hi, this is [Name] from Boosted Leads. I work with law firms in [City] that want intake calls landing on their own number, not a shared directory. We set up Google visibility and call tracking so you see exactly where every lead comes from. Is there 15 minutes this week to see if it's a fit?"