Restaurants Lead Generation
We build a direct-booking pipeline: an optimized Google Business Profile with your current menu and hours, a reservation-and-ordering landing page, and local Meta/Instagram campaigns timed to your slow nights. The goal is a customer who calls or books direct, not one routed through a delivery-app cut.
The problem
Your dining room is dead on Tuesdays, your Google Business Profile still shows last year's menu, and the delivery apps take 20-30% of every order while you pay for the marketing that brought the customer in the first place.
By the numbers
Restaurants and food average $30.27 per lead on Google Ads, among the lowest cost-per-lead categories WordStream tracks (WordStream 2025 Google Ads Benchmarks) — the channel is cheap, most restaurants just aren't running it.
Boosted Leads™ builds direct-booking pipelines for restaurants: Google Business Profile optimization, a reservation-and-ordering landing page, and local ad campaigns timed to your slow nights. Restaurants and food average $30.27 per lead on Google Ads (WordStream 2025) — one of the cheapest categories tracked.
Why restaurants are an underused channel
Most restaurant marketing budgets go to delivery-app placement fees or a boosted Instagram post with no tracking. Google Ads for restaurants is cheap by comparison, but almost nobody in the category runs it well: an outdated Google Business Profile, no photos of the actual dining room, and no way to know which post or ad actually filled a table.
What we deliver for restaurant clients
- Google Business Profile optimization: current menu, hours, photos, and Q&A for common questions (parking, private events, dietary options)
- Reservation-and-ordering landing page, built to load fast on a phone in a parking lot
- Local Google and Meta campaigns timed to your slow nights and slow seasons
- Review-request automation after every visit
- Monthly report: reservation and order requests by night of week, and cost per request
Built for repeat business
A restaurant’s real margin lives in the regulars, not the one-time delivery-app customer. We track which campaigns bring in repeat customers, not just people who click once.
Common questions
Do you manage our online ordering or POS system? No. We handle marketing — Google Business Profile, ads, and reservation/ordering-focused landing pages. Your POS and ordering platform stay yours.
Will this replace our delivery-app listings? No, and we don’t recommend dropping them. We build a direct channel alongside them so fewer orders route through a 20-30% cut.
Do you handle social media posting? We run paid Meta/Instagram campaigns timed to your slow nights. Organic posting isn’t included unless scoped separately.
What’s the minimum commitment? A 3-month minimum, then month-to-month with 30 days notice to cancel, same as every tier.
No revenue, reservation volume, or rankings are guaranteed. CPL benchmarks are industry averages, not promises about your specific location or market.
Cold outreach example
"Hi, this is [Name] from Boosted Leads. I work with restaurants in [City] that want to fill slow nights without giving delivery apps another cut. We build direct reservation and ordering campaigns, tracked so you see exactly what's working. Is there 15 minutes this week to talk?"