Boosted Leads vs. Angi & HomeAdvisor
An exclusive retainer vs.
Angi & HomeAdvisor's shared leads
Angi and HomeAdvisor sell the same lead to several pros at once and bill you per lead either way. Here's the honest difference.
Angi / HomeAdvisor
Shared pay-per-lead marketplace
- $15–$100 per lead (HVAC roughly $38–$52)
- The same lead is sold to 3–5 pros at once
- Charged per lead whether or not it books the job
- Typical monthly spend runs $300–$2,500
- Bad-lead credits require a dispute and a multi-day review
- The platform owns the profile and the customer relationship
Boosted Leads™
Exclusive-lead retainer
- Every lead is exclusively yours, never shared
- No race. The lead is yours, and ELIAS™ answers instantly, 24/7
- Flat monthly retainer plus ad spend you pay the platform directly, fully predictable
- No per-lead billing, so there is nothing to dispute
- We build on your Google profile and your tracking number, not a platform you rent
- Month-to-month after a 3-month minimum; cancel with 30 days notice
The honest numbers
What a shared lead actually costs
3–5 pros
A single Angi or HomeAdvisor lead is sold to 3 to 5 contractors at once. You're paying to compete for a call that other companies also bought.
$300–$2,500/mo
Typical monthly spend on the platform, on top of a $15–$100 per-lead charge you pay whether or not the lead books.
Figures from Angi/HomeAdvisor public pricing pages and review platforms, compiled May 2026. Pricing changes — verify current pricing with the provider.
When Angi makes sense
If you're a brand-new business with no Google Business Profile history and no reviews yet, and you need volume this week, Angi and HomeAdvisor can put your name in front of homeowners immediately — you're renting their existing traffic instead of building your own. That's a real trade-off, not a trick: you give up exclusivity and margin for speed. Once you have a track record, an exclusive pipeline you own tends to cost less per booked job and compounds instead of resetting every month.
Want leads that are actually yours?
Tell us your business and city. We'll audit your market for free and show you what an exclusive pipeline would look like. No pressure.